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Amsterdam NL — working worldwide · lswesleydesigns@gmail.com · Instagram

01 — Selected work

Selected Work

Womenswear, print & fashion graphics — from first sketch to final campaign. Available for freelance projects and retainers.

AW26 campaign book cover — A Palette of Textures
AW26 — Campaign book
SS26 campaign book cover — Postcards from Paradise
SS26 — Campaign book
SS26 finished dress — final look
SS26 — Print to final

Organised by year, then season — lookbook, designs and print work. Scroll the archive.

2026

SS26 · SS26 Flash · AW26

Spring / Summer 26

SS26 — Smashed Lemon

Client
Smashed Lemon
Year
2026
Scope
Finished Lookbook & Catalogue· Collection design · In house prints
Output
Start to finish Full collection and promotion
01Print work

Original prints, repeats and colourways for the SS26 range.

Print 02
P-01 — Geometric line · Baby Blue colourway · repeat
Print 03
P-02 — Geometric line · Brown colourway · repeat
Print 04
P-03 — Geometric Ikat · Yellow colourway · repeat
Print 05
P-04 — Geometric Ikat · Red and Pink colourway · repeat
Print 06
P-05 — Tiled Lines · repeat
02T-shirt graphics

Placement prints and chest graphics — five SS26 stories, one pipeline: hand-drawn artwork, CAD placement, campaign-ready garments.

Lemon Glow — chest graphic artwork
TG-01 — Lemon Glow · chest graphic
Ciel Parisien — chest piece artwork
TG-02 — Ciel Parisien · chest piece
Soleil — chest piece artwork
TG-03 — Soleil · chest piece
Blushed Summer — back piece artwork
TG-04 — Blushed Summer · back piece
Blushed Summer — chest piece artwork
TG-05 — Blushed Summer · chest piece

Lemon Glow — the full pipeline, artwork to campaign:

01 · Artwork

Lemon Glow artwork — gold lettering with lemon slice

Artwork — lettering, lemon motif, foil effect

02 · On the tee

Lemon Glow tee — product flat with chest placement

On the tee — CAD placement, production flat

03 · Worn

Lemon Glow tee — product flat with chest placement

Worn — styled, on the model

04 · End result

Lemon Glow tee worn in campaign styling

Campaign — worn, styled, shot for launch

03Designs

CAD flats, stylesheets and technical drawings for the SS26 range.

T-shirt print — Product photo
01 · Front — T-shirt print
T-shirt print — back
01 · Back — T-shirt print
T-shirt print — detail
01 · Detail — T-shirt print
T-shirt print — Campaign
01 · Print — T-shirt print
Top — Product photo
02 · Top — Product photo
Top — Studio
02 · Top — Studio photo
T-shirt print — detail
02 · T-shirt — Product photo
T-shirt print — Studio
02 · T-shirt — Shoot photo
08Tech packs

Factory-ready specification documents — graded measurement charts, construction detail and bills of materials. Written so a factory can produce without guesswork.

Tech pack — print specification sheet
TP-01 — SS26 dress · print spec & colourways
Tech pack — graded measurement chart
TP-02 — SS26 dress · measurement chart (graded)
Tech pack — construction and BOM page
TP-03 — SS26 dress · construction & BOM
09Marketing content

Campaign and social assets that carry the collection beyond the webshop — art direction, email headers, paid-social cuts and content-day produce.

Campaign still — Lemon Glow tee
MC-01 — Lemon Glow · campaign still
Look and styling — SS26 wrap dress
MC-02 — SS26 dress · look & styling
Email and social header — AW26
MC-03 — AW26 · email & social header
Reel cover — behind the scenes content day
MC-04 — Content day · reel cover set
04Lookbook

"Postcards from Paradise" — the Spring/Summer '26 campaign book, laid out and produced for digital mailout and print.

The brief

Turn the SS26 collection into a digital campaign book — a Mallorca-set love letter to carefree escapes, in warm earthy tones with electric blue, cherry red and baby pink. Layout, photo editing and print-ready production, start to finish.

Summer 26 campaign book cover
Cover — Summer '26, Smashed Lemon
Summer 26 campaign book spread
Spread — "Postcards from Paradise"

The campaign book — flip through

01 / 44

Drag to flick · swipe on mobile · ← → keys

05Catalogue

The full seasonal catalogue — every style and colourway, as a reference document.

214Full range
PDFPrint-ready
Download full catalogue
Catalogue spread
Spread — cover
Catalogue spread
Spread — Intro
Catalogue spread
Spread — Contents page
Catalogue spread
Spread — First drop introduction

Flash range

SS26 Flash — Smashed Lemon

Client
Smashed Lemon
Year
2026
01Print work

Original prints, repeats and colourways for the SS26 Flash range.

Coming soon

SS26 Flash — prints Add your print artwork, repeats and colourways as images, or a flipbook of the print file, using the same pattern as the lookbook above.

Autumn / Winter 26

AW26 — Smashed Lemon

Client
Smashed Lemon
Year
2026
01Designs

Concept, CAD flats and finished items for the AW26 collection.

Coming soon

AW26 — designs & finished items Add your AW26 finished items and drawings here.

01Lookbook

"A Palette of Textures" — the Autumn/Winter '26 campaign book, laid out and produced for digital mailout and print.

The brief

Turn the AW26 collection into a digital campaign book — "A Palette of Textures": a study in tactile luxury, from fluffy bouclés and soft knits to high-shine sequins, fluid satin and rich suede, in glazed cocoa, copper warmth and Strawberry Latte. Layout, photo editing and print-ready production, start to finish.

Autumn Winter 26 campaign book cover
Cover — Autumn Winter '26, Smashed Lemon
Autumn Winter 26 campaign book spread
Spread — "A Palette of Textures"

The campaign book — flip through

01 / 32

Drag to flick · swipe on mobile · ← → keys

02Catalogue

The full seasonal catalogue — every style and colourway, as a reference document.

134Full range
PDFPrint-ready
Download full catalogue
Catalogue spread
Spread — cover
Catalogue spread
Spread — Intro
Catalogue spread
Spread — Contents page
Catalogue spread
Spread — First drop introduction
→Print Studio

Original prints not yet in production — a library of unreleased artwork.

View the print studio