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Amsterdam NL — working worldwide · lswesleydesigns@gmail.com · Instagram

Fashion, Print & content designer — Amsterdam NL

Loriel Sarah Wesley

From first sketch to final campaign Freelance design for fashion brands and startups — full collections, tech packs, original prints, lookbooks and marketing content. Fully remote.

12 yrs — 3 disciplines Open for projects Remote — worldwide
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01Selected work

Selected Work

2026 — Spring / Summer

The SS26 lookbook and campaign book for Smashed Lemon — more seasons added as they land.

All work
Summer 26 campaign book spread Summer '26 — lookbook & campaign book, SS26 Summer 26 lookbook and campaign book cover Summer '26 — lookbook & campaign book, SS26

Fresh from the print studio

Try a print live

Unreleased prints from the studio library — click one to see it on products in every colourway.

Open Print Studio
Print 11
P-11 — Dotted Circles · repeat 64 × 64 cm
Print 12
P-12 — Gemometric Tile· repeat 32 × 32 cm
Print 02
P-02 — Leopard · repeat 64 × 64 cm

Open the Print Studio

02Services

What I deliver

Everything leaves here factory-ready — editable source files and production specs your team can run with.

All services
01Tech packs Factory-ready measurement and construction documents — graded specs, seams, BOM. 02CAD flats Clean technical flats — front, back and details — ready for line sheets and tech packs. 03Original prints Hand-developed prints engineered into factory-ready repeats and colourways. 04Full collections Research, moodboards, stylesheets and flats — concept to print, fully digital. 05Lookbooks Art-directed lookbooks and catalogues — editorial layout from your photography. 06Marketing content Ads, banners and social content, built from your own imagery and footage.

03About

The designer

More about me
Working from Amsterdam
Home base — Amsterdam NL

I'm Loriel — a freelance designer across three connected disciplines: fashion design, editorial design and marketing content. From first sketch to final campaign.

Right now I'm designing full seasonal collections for a Dutch fashion brand — concept, technical drawings, tech packs and original prints — then producing the lookbooks and catalogues that present them, and the marketing content that sells them.

12 yrs
Design experience since 2014
3 disciplines
Fashion · Print · Content
3 languages
English · Dutch · Welsh

04Contact

Start a project

Tell me what you're making. I'll reply within two working days.

Email

lswesleydesigns@gmail.com

Instagram

@lswesleydesigns

Or send the short brief below — the fields that matter for fashion.